How to use your Facebook Business Page to grow your Audience: Facebook for Business 2/4

In the last article, we went over the basics to set up your page, so now it’s time to start posting engaging content and building your audience.

There are some simple tips and tricks to make your posts more likely to appeal to your customers. Also, if you’re thinking about boosting a post, it’s a good idea to take the time to draft a quality post.

But even if you don’t want to spend money on advertising, it’s a good idea to at least think about your core customer when drafting a post. Remember your page is competing with your customers’ cats and family, so make your content as relevant and as engaging as possible.

This article will cover how to use your page day to day:

  • Drafting a post
  • Adding photos and videos
  • Adding and customising links

So let’s get the ball rolling!

TIP: If your page isn’t visible, still post content. It’ll give your customers something to look at when you’re ready to go.

  1. How to draft an effective post:

Facebook likes you to post relevant and engaging content, and so do your customers! But what does relevant and engaging mean for a business page?

Relevant is well… relevant

A Facebook page is an opportunity to grow and strengthen the relationship between your customers and your business.

Each day, Facebook users share 4.75 billion pieces of content, and 293,000 statuses are posted every minute.  Posts and content need to be relevant to your customers to stand out. Thinking about how your content is relevant to your customers is an important consideration.

For example; if you’re managing your business page for your home improvement shop your posts passing on a good renovating tip will probably give you more traction than a post of a dog meme.

The dog meme might get lots of likes, but is it building an audience of customers interested in your services? Probably not.

You want to grow your page engagement with an audience of potential customers, who are actually likely to purchase your goods. This is especially important if you want to advertise.

TIP: Before you get started take the time to think about who your core customers are. Write it down.

The more detailed you can be, the better. You know your customers better than anyone, so who are they? What do they look like? Do they have a family? Where do they work? What do they like to do in their spare time?

Engaging posts help you stand out

If possible, posts should be relevant AND engaging? But what’s the difference?

The previous example showed that what your customers find relevant is important. But it can also show what engaging is.

So, say we’re putting together a post about a home improvement tip about using a crayon to cover up nail heads. Most of the customers in the shop are couples with families and a mortgage. So you know customers will find it relevant. But engaging?

An example of a possible post that is not engaging at all would be:

“Hide visible nail heads with a crayon”

But thinking about the main type of customers: why would they find that tip engaging? Well it’s a quick cheap fix, and they probably have crayons at home.  So a more engaging post on the same topis could be:

“Can you see nail heads in last project? Grab one of the kids crayons and just fill it in! Done!”

TIP: Relevant is about what to post. Engaging is about how to post content in a way that appeals to your customers.

Call to actions

You’ve put in a bit of effort making your post relevant and engaging. So, let’s put all of that energy into action.

A call to action is anything in your content that’s designed to make your customer do something you want them to. Chances are you’ve already seen them and even responded to them.

Common examples include “share”, “like”, “comment” or “call”. A call to action can be anything really. But ask why you’re asking your customers to do something. For example:

  • Asking customers to like your page will mean you posts start to come up in their feed. It will also increase your potential marketing audience.
  • Asking customers to share your posts or page will also increase your audience. But this is a bit if a ‘warm’ introduction to potential customers.
  • Asking customers to comment can be good if you want to get their views and opinions on a matter. It can also be good to increase engagement of the customers who like your page, so they’re more likely to pay attention to your other posts.
  • You can also ask your customers to do specific things like: ‘subscribe to my newsletter to find out more’.
  • Of course, you can ask your customers to call or message you. This is an especially good approach if you’re selling higher priced items, and providing more detailed information on a specific topic.

Let’s put this into action using the previous example:

Can you see nail heads in last project?

Grab one of the kids crayons and just fill it in – giving you enough time to come into Barry’s Home Improvements. Want more handy hints? Like the page!

TIP: Why are you asking your customers to take action? What’s in it for them?

If they like your page will they get updates on specials? If they share your page, will their friends also think the post is helpful?

2) Adding pictures and videos:

Facebook likes posts to be relevant and engaging, another way to do this is by using pictures and videos, as well. Uploading and sharing pictures and videos happens the same way on your business page as on your profile page.

But if you want your images to look more professional, consider using an online tool like Canva, or Google Photos.

If you want to add movement to your images so they stand out even more, you can try Giphy’s online tool which is really flexible. And free.

TIP: Facebook live is a really great way of communicating with your customers. If you want to practice, just use your phones camera, but only give yourself one take.

But the most important tip? Just jump in.

3) Adding and editing links

There are a lot of reasons why you’ll want to share links on your business page. One of the top reasons will probably be to help drive traffic to your website.

Yep, you can just cut and paste a link into your post. But if you want your page to look professional consider the following steps to customise your links.

  • Simply cut and paste the link you want to share into the post and press enter. You’ll see the link information box at the bottom of your post.
  • Now you can customise the link by adding your own image & changing the text. You can upload one or a few. If you upload one your image will be displayed as a block, more than one and you’ll get a gallery effect.
  • To change the link title, simply click the title, delete the previous title and add your own!
  • Tag your relevant products, so your customers can get more information on how you can help
  • Now just delete the text for the link (the http:// bit you pasted in) and you’re done!

TIP: When you include a link in your posts think about where you’re sending your customers. Say you want to share a link to a relevant article. Consider drafting a post on your website, with hyperlinks to the article. Then simply post the link to your website post.

Congratulations! You post like a pro!

Back: Set up your FB profile
Next: Intro to FB advertising

Want more information on Facebook for Business?

Get in contact with Northern Enterprise Solutions TODAY!

(we even do affordable 1 on 1 Facebook business workshops!)

I want to do Facebook like a Pro!

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By | 2017-06-02T16:01:33+00:00 May 19th, 2017|Business Tips, Social Media tips|0 Comments

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