Facebook for Business: How to set-up your page

So, you’re in business or looking to get into business. Congratulations! You’re a legend! But now it’s time to make it happen.

It’s no longer a question of whether or not you need a Facebook page for your business. It’s now a question of, “How do I do this right”?

facebook for business

There’s a lot of hype about online marketing, and you understand you’ll need a Facebook profile. But where do you start? How do you make sure your page will do what you need it to do?

facebook for business

This article will cover the basics:
• How to create a page
• How to pick the right page type for your business
• How to set your page up for success
• How to update your page settings
• How to create a button
• Tips to make your page appeal to your clients
So let’s get the ball rolling!

1) How to create your Facebook page

Creating a Facebook page is incredibly easy, and the process is set up to guide you. But there are some important things to consider before you get started. These questions will help you set up the RIGHT page type for your business.
It’s important to remember that Facebook has page guidelines and it’s a good idea to familiarise yourself with them before you start. (https://www.Facebook.com/page_guidelines.php)

facebook for business

TIP: Ask yourself, “what sort of business do I run?”.
Things that will help you figure out what type of page you’ll need to include:

• Do you have a brick and mortar store?
• Does your business have more than one location it operates in?
• Does your business sell online?
• Does your business sell through multiple retailers or websites?

You start to create your page from your individual profile (you may want to create an entirely new profile to connect to your Business Page). Simply navigate to the general setting tab and click “create page” to get started.

2) Picking the right type of page:

You’ve clicked “create page”, and now it’s time to pick the best page type for your business. You’ll see 6 options to choose from. Here’s a breakdown on what type of page you need based on your business type:

The “Local Business or Place” page:
Is ideal for businesses that run from a single brick and mortar shop. You want your customers to visit you there, and you want them to be able to share their visit with friends. A good example is TheSpace.
On this type of page, you’ll be able to include a map, your open hours and information on parking.
Once you pick a local business page you’ll need to pick a category that most suits your business, fill out your address and contact details, and click “get started”.
Your call to action button will is a “Call now” button.

facebook for business

The “Company, Organisation or Institution” page
Is ideal if you have more than one location, or you don’t want foot traffic to your office. A good example is NES. You can still add a location, but this happens a bit later.
Once you select a Company organisation you’ll need to pick a category from the drop-down, add your page name and click “get started”.

The “Brand or Product” page
This is your best option if you sell through ‘other’ retail outlets. Select this page type if you sell your goods through one or more retailer and/or online stores. A good example is JaneCanSew.
Once you select a brand or product you’ll need to pick a category from the drop-down, add your page name and click “get started”.

The “Artist, Band or Public Figure” page
This type of page is perfect if you’re promoting an event, your art, or you need to promote yourself as an individual. A good example is Amanda Brooks Artist.
Once you select an artist, band or public figure page, you’ll need to pick a category from the drop-down, add your page name and click “get started”.

The “Entertainment” page
Is for businesses that sell ‘entertainment’. It’s good for bookstores, an artist’s tour and entertainment outlets like radio. A good example of this type of page is Cairns Libraries
Once you select an entertainment page, you’ll need to pick a category from the drop-down, add your page name and click “get started”.

3) How to set up your page for success.

facebook for business

Congratulations! You’ve created your business page! Now it’s time to set your page up for success.

With a staggering 56.5% of users accessing Facebook ONLY on mobile devices, it’s important to consider how users will view your page.
TIP: Think about how you use Facebook. Do you do a lot of ‘cruising’ on a device like a smartphone or a tablet? Will your customers do the same? First impressions count.
Facebook wants your page to work well, and appeal to your customers. Just below the cover photo, there’s a “Welcome to your new Page”, making it easy to add the basics.

Add a cover & profile photo:
For a lot of users, your Business page will be the first contact they have with your brand. It’s a good idea to take a bit of extra time to put together your cover and profile pictures.
Your cover and profile images should convey your business brand and purpose. You want to make sure what you use is mostly visual, and don’t jam too much text in there. Remember a picture speaks a thousand words.
Also, your cover image will look slightly more squarish on mobile devices, and more rectangular on desktop. There is a ‘mobile safe’ area, so consider tailoring your cover image to this. For example:

There is a stack of online tools to help you create slick photos (canva.com is fantastic), but you can also keep it simple and use Paint.

4) Update your page settings
You’ll probably want to customise your page settings early on. In the general tab, for example, you are able to turn your page visibility off, while you work on your page.
You can also customise the tabs on your page here. Navigate to edit page, and click on edit template. You can choose from: business, services, venue, restaurant and cafes, shopping, not for profit, politician and standard. Whichever you choose, you’ll be able to edit the tabs below.

TiP: Consider what tabs you’re actually going to use when you open your page. For example, if you’re not planning events; turn the tab visibility to “Off”. This will make your page look less cluttered and easier to navigate. Also consider arranging your tabs in a user-friendly way, for example making your about, shop and services tab at the top.

1800 Call NowNorthern Enterprise Solutions,Website Designer,Manoora,QLD
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