Google Adwords : is it right for my business?

Google Adwords : is it right for my business?

The rise of e-commerce has led to the explosion of various kinds of online marketing. Among them, Google AdWords is King for displaying targeted advertisements.

It’s proved particularly useful to business wanting to sell products directly or promote services online. However, it’s no panacea. Adwords is a double-edged sword:

For every well-publicized success story, there are countless unknown stories of failure, wasted money and ineffective campaigns. So it’s important to consider if you have the time to turn Adwords into an effective tool for your business. But before you get to that it’s important to consider: does Adwords have what it takes to turn to be an effective tool for your business.

What is Adwords anyway?

AdWords (officially known as Google Adwords) is the online advertising platform owned and operated by Google. Advertisers pay it for their ads to show up on Google search results and on partner websites. Given the ubiquitous reach and use of Google, AdWords is understandably considered the most popular of its kind in the world.

How does Adwords work?

AdWords ads target users two ways 1) pay-per-click advertising (or paid search) and 2) the Display network advertising. For the pay-per-click, advertisers bid on relevant keywords to display their ads to whoever searches those phrases on Google. Meanwhile, the Display network advertising allows users to place visual banner-style advertisements on certain websites.

Why use Adwords for your business?

Using Adwords has the potential to reap enormous benefits by;

  1. Allowing you to reach a large base of potential customers:
    Can you think of any search engine of the same size and power as Google? Sure, there are others, but nothing matches the usage and reach of the monolith. Billions of people use Google to find and purchase products, get information about local businesses and even get directions to local shops. Attracting such large and diverse audiences means your advertisements will be shown to potentially thousands of users you may not have otherwise reached,
  2. Getting results quickly:
    Of course, there are other ways of building your online presence and boost your online sales, approaches like Search Engine Optimization (SEO). But SEO can take weeks or months to even begin to show results, and you may not have the ability to wait to see results. On the other hand, you can experience an increase in website traffic within minutes of using Adwords.
  3. Targeting multiple audiences:
    One of the greatest things about Adwords is that you’re able to target different keywords at different audiences, so you have the flexibility to choose the right bait for different market segments. For example, if you want to sell handmade coffee mugs online, you can focus on many keywords like “Christmas mugs’ or “Personalized mugs” rather than the very general term “Coffee mugs”, and target those keywords at different people.
  4. Keeping track of your progress:
    Adwords also gives you the tools to keep you up-to-date with your advertising results. Clickthrough rate, ad expenses, conversion rate on landing pages and return on investment and other types of data are all at your fingertips.

 

It’s not all rosy

For all the benefits that Adwords can bring about, you should remember that it is usually a great way to both boost your online business and burn your money offline quickly.

As soon as someone clicks on your ad, Google will charge you regardless of whether they become your new customers or not.
So if they visit your website as a result of the ad and convert to a paying customer, and what they buy surpasses the cost of the ad, then you’re on the right track. Otherwise, you should rethink your strategy.

If you’re thinking about running Google Adwords also factor in a fair amount of time researching keywords, every month or so. You want to make sure you’re keeping your keywords up to date.

How to tell?

  1. Assessing your product compatibility:
    Adwords is especially great for products and services that don’t require a lot of images and videos. You have to be able to describe your product or service in an engaging way in just a few short characters.
  2. Testing the traffic potential of your keywords:
    It is great to use business analytics software to find out how many people search for your type of products and can become your customers. SEMRush is a good option to determine traffic volume. If your keywords can generate more than a few hundred searches every month, you’re on the right track. If not, you should consider using other marketing advertising to complement your Adwords, because your add my only get seen a few times a month.
  3. Forgetting everything and try:
    If you have time to spend and nerve to take a risk, then just give Adwords a shot and see how it turns out. You can run your ads for a short time to evaluate if you’re getting results for your business. Just make sure you define your budget and time frame.

If you’re looking for assistance marketing your business online, don’t hesitate to get in contact with our expert team gday@northernenterprisesolutions.com.au.

AgoraPulse

What the heck is a Virtual Assistant, Anyway?!

What the heck is a Virtual Assistant, Anyway?!

Do you want to develop your business? Do you wish you had more time with your family? Maybe you’re looking for ways to reduce expenses and increase productivity?

If your answer is YES, then you need to hire a virtual assistant (VA) because they are the magic you’ve been missing and will help you work wonders. Don’t believe me? Just take a few minutes…

What the heck is Virtual Assistant anyway?!

The definition may vary a lot but generally, a VA is someone who performs professional tasks or services for an individual. He or she can work remotely according to the hours of your choice. Anything a personal assistant or office administrator can do; a VA can do even better and with more flexibility. A typical day may include managing projects, manage emails and diaries, taking phone calls and updating your websites to name a few. If you are wondering why a VA is preferable to an in-house one, here’s why:

Your time is your money

It also makes good financial sense to hire a VA. Outsourcing the tedious, repetitive tasks enables you to devote your precious time to the most lucrative, financially rewarding parts of the work. Besides, a VA is more economically practical as their average salary is about $ 4,000 – 16,000, roughly one-tenth to two-fifths that of a personal assistant. There are no on costs and your flat hourly fee doesn’t have any hidden surprises. Some VA companies like Northern Enterprise Solutions offer services at $450 to $1,850 per month.

Buy time with your money

By shifting the least productive jobs to VAs, you can save a lot of valuable time for better use. According to a Harvard study, that approach can help you save up to 20% of your time, which means a full day every week. Imagine the equivalent of a day a week is freed up! Extra time to grow your business, take the kids to sports, join that networking group or quality time with loved ones.

Boost your work output

Have you ever felt that no matter how hard you try, you are always getting so little done by the end of the day and you dread waking up tomorrow, facing another long day filled with tasks you’d rather not be doing? Those necessary evils, however, can be assigned to VA, thus saving your energy and that you can concentrate on what you enjoy doing the most and what you do best.

It might be good to be out of sight

A flesh – and – blood assistant will, of course, require a lot of things such as training, office, benefits package, tea and coffee – and it all adds up. While her or his performance is not easy to gauge. On the other hand, VAs work remotely so there are no office costs. Moreover, hours are purchased upfront and you nominate the when the work happens and for how long. So they are a good option if you want to enjoy the benefits of administrative assistance, but don’t want to pay for the extra hassles of offices and staff.

Flexibility is the key

In many small businesses, the number of tasks for assistants may vary wildly. During the busier periods, you may want extra hours on more days. When the lean time comes, you want the flexibility of not having these obligations. With a VA as you can adjust her or his working time to a few hours a day or a week. In short, you only have to pay for the work that needs to be done.

Get in contact with Northern Enterprise Solutions today and talk about getting your virtual assistant started today!

AgoraPulse

Cloud computing : what the heck is it & how does it impact on my business?

Cloud computing : what the heck is it & how does it impact on my business?

Is Cloud Computing right for your business? What about those Data Breach Changes? Considering cloud computing but you’re concerned about the pitfalls, like security and flexibility? Here’s the information you’re looking for!

What is cloud computing?
Cloud computing is a method of managing and storing data, in the same way, you would on your computer or local server but via the internet in a virtual environment called the cloud. You use the internet to connect your device to the cloud, but the internet is just the connection – the cloud is where your data lives.

What’s this about data breach changes?
The Australian Federal Government has made important changes to the National Privacy Act, which impact on many small businesses. From 22 February 2018, businesses with an annual turnover of more than $3 million are required to comply with the Notifiable Data Breaches scheme under the Privacy Act 1988. A data breach occurs when unauthorised personal information is accessed or released. If the breach is likely to cause serious harm to an individual, businesses are obligated to notify both the individual involved and the Office of Australian Information Commissioner (OAIC).
You can learn more about the changes here

What are the advantages and disadvantages of cloud platforms?
Lots of people use cloud platforms. You may already be using them and not be aware that they are ‘cloud-based’. Cloud-based software makes it easier to share work across multiple sites and rolls. Xero is a cloud-based program that enables you, your account and your bookkeeper to access and work on your business finances. Also, you don’t need to install it on your computer, you generally just pay a registration fee.

However, there has been much controversy surrounding the security and reliability of the public cloud. For example, Microsoft Office 365 users experienced a server outage on December 3rd 2015. Which meant that their cloud-based services were inaccessible. So is it safe? High-profile data breaches at Target, Home Depot and in the Apple iCloud received a lot of media attention. However, the media ignored that all three breaches were a result of human error, not shortcomings in the Cloud.

If you’d like more information on what you can do to increase your cloud security, the Australian Department of Defence gives you lots of useful information here.

The main concerns for many thinking about moving to the cloud are:
• Don’t I lose control of my data?
In most cases, you actually have more control over your data, since you can access, share and work with your info, anywhere, anytime, on any device. You also control who has access – which you can revoke in an instant. Just make sure you read these Terms and Conditions when you sign up to fully understand what they have access to.

• Aren’t you stuck if the internet goes down?
Well, yes. HOWEVER these days, the internet is a bit electricity – it’s very rare for it to go down and when it does you just have to wait a short time for it to be available again. In the meantime, all your data is safe in the cloud.

• Isn’t it possible to lose your data in the cloud?
Your data is actually much safer in the cloud than on your computer. Your computer can be stolen or corrupted quite easily, but cloud companies spend millions on systems and experts to protect your data.

The beauty of cloud software is the flexibility it gives you to run your business from work, home, or on the go. You can be confident that you have an up-to-date picture of how your business is doing, no matter where you are.

Software updates can be developed and delivered faster and more easily in the cloud. This means you don’t need to worry about installing the latest version and you’ll get access to new features instantly. With cloud accounting software, you have the option to run your business remotely, from anywhere in the world. And when data is fluid and accessible, the possibilities are endless.
In conclusion, the big benefit of cloud computing is that it lets you get at your data anytime, anywhere. The cloud breaks the chain between your office computer and your business information.

With the cloud, there’s no need to keep all your files and applications on a single computer – no need to worry about backups, theft, data loss, support and upgrades. It’s all taken care of by dedicated teams of technical people. You no longer have to worry about what’s happening behind the scenes.

The cloud takes the stress out of computing. It lets you use computers, laptops, tablets, smartphones and other devices to access all your business information – seamlessly, securely and in real time. Just log in and go, anytime and anywhere.

AgoraPulse

Tech time savers for small business owners

Tech time savers for small business owners

There are so many apps, tech tools and amazing accessories out there. The options for small business owner can be overwhelming.

Here are the top 3 tech tools that I use every day to save time, add value to my business and make my customers even happier:

AgoraPulse

A social media management tool that combines your Facebook, LinkedIn, Google+, Instagram, Twitter & YouTube accounts into one handy console. 14-day trial & plans starting from $50 a month.

Where do I begin? I love AgoraPulse, it saves me time, makes it easier to plan content, gives me fantastic audience information & my clients love it as well.

AgoraPulse presents all of your social media posts in a handy calendar view – that even has drag & drop functionality. You can reschedule & duplicate posts with one click, and the publisher interface is a snap to use.

But AgoraPulse also goes further than just being a social media publishing tool, it also provides great insights. You can compare your profiles performance against competitors, dig down into profile usage data and export it into excel reports, and even find out who your brand ambassadors are.

If you’re looking to manage social media for your clients, you can also set up personal profiles for them, share access and the approval process from one console. My clients love using AgoraPulse because it makes the social media management process so easy.

I use AgoraPulse as my own social media manager, and as a pay-per-month service for web design and hosting clients who also want social media support ($20 per month, per channel).

It might be a bit pricey, but for the time it saves me; AgoraPulse is an investment.

 

HubStaff

Time tracking tool with screenshot and activity reports. App & internet monitoring as well as employee payroll system. 14-day free then– $9 per month.

HubStaff is great for any business owners who need to track their billable time and those who want to be able to report on employee activity. I use it to track my time, across a raft of client projects & to provide weekly activity reports to my Virtual Assistant clients. Each week I am able to easily export reports on my activity and screenshots to add accountability to my clients.

Not only that but I can assign tasks to team members I work with remotely, track their work and pay them promptly for their work, all from the one site.

While there is a free version, the $5 per month service has been an invaluable tool I use every day to track & report on mine & my team members hours.

 

FreshDesk

If providing customer support is important to your business, you’ll want to check out FreshDesk. A cloud-based online ticketing, knowledge base and customer service software that really adds value. 30-day trial, Sprout pack is free, up to $89 per month.

I use FreshDesk to provide support to customers using Northern Enterprise Solutions website hosting, and WordPress Support.

But the thing I love most about FreshDesk? The Phone service. FreshDesk enables you to set up a fully functional call centre, including an 1800 number. And that call centre is fully integrated with your ticketing system, so you can convert phone enquiries into tickets automatically.

The ticketing system enables you to easily track the progress of any customer enquiries and identify common issues for inclusion in the troubleshooting knowledge base.

I have only needed the Sprout pack so far, which is free, plus the $15 per month for 1800958283. With that, I can provide support with a professional online ticketing system and answer frequently asked questions with a knowledge base. My clients can also open a ticket from my facebook page, or I can convert their call into a help ticket from my mobile phone.

 

AgoraPulse

Free tools to help small business create killer content

Free tools to help small business create killer content

There are a lot of pressures on small business to create original, slick content for social media. But it can be exhausting, creating test, having to find photos and making sure you post as often as you can.

Luckily the internet has some great tools that can help Small Business owners out. We’re going to look over our favourites;

  • Canva
  • Unsplash
  • Freepik & flaticon
  • Pexels Video
  • Editing

Canva

We love Canva, and use it nearly every day. Canva is an incredibly powerful editing tool. With the help of the easy to use drag and drop functionality and thousands of templates, Small Business owners can easily create beautiful documents and images. The free version is great and functions perfectly for most small business needs.

Unsplash

If you’re looking for great images that are 100% free try unsplash. A massive collection of images that you can use for free. It’s great if you credit the artist, not needed. Check out over 25,000 contributing photographers and use beautiful images for free.

Freepik & Flaticon

Freepik is a great free source of vector images, so is perfect for the designers out there. Upload your images in Canva for the ultimate in image creation. Flaticon is subsidiary of Freepik, and is a great source of quirky and professional icons. You can download entire packs or single icons.

Pexels video

Of course, video gets a lot more traction on social media. Pexels video gives you access to royalty free stock footage that you can use on your website or in social media posts.

Survey Monkey

Finally, I wanted to mention Survey Monkey. The free pack is great for small business and is fantastic for building insights into your customer base. Best of all you can use the survey as a lead generating form and easily collect email addresses and contact details.

AgoraPulse

Facebook for Business

Facebook for Business

Facebook for Business: How to set-up your page

So, you’re in business or looking to get into business. Congratulations! You’re a legend! But now it’s time to make it happen.

It’s no longer a question of whether or not you need a Facebook page for your business. It’s now a question of, “How do I do this right”?

facebook for business

There’s a lot of hype about online marketing, and you understand you’ll need a Facebook profile. But where do you start? How do you make sure your page will do what you need it to do?

facebook for business

This article will cover the basics:
• How to create a page
• How to pick the right page type for your business
• How to set your page up for success
• How to update your page settings
• How to create a button
• Tips to make your page appeal to your clients
So let’s get the ball rolling!

1) How to create your Facebook page

Creating a Facebook page is incredibly easy, and the process is set up to guide you. But there are some important things to consider before you get started. These questions will help you set up the RIGHT page type for your business.
It’s important to remember that Facebook has page guidelines and it’s a good idea to familiarise yourself with them before you start. (https://www.Facebook.com/page_guidelines.php)

facebook for business

TIP: Ask yourself, “what sort of business do I run?”.
Things that will help you figure out what type of page you’ll need to include:

• Do you have a brick and mortar store?
• Does your business have more than one location it operates in?
• Does your business sell online?
• Does your business sell through multiple retailers or websites?

You start to create your page from your individual profile (you may want to create an entirely new profile to connect to your Business Page). Simply navigate to the general setting tab and click “create page” to get started.

2) Picking the right type of page:

You’ve clicked “create page”, and now it’s time to pick the best page type for your business. You’ll see 6 options to choose from. Here’s a breakdown on what type of page you need based on your business type:

The “Local Business or Place” page:
Is ideal for businesses that run from a single brick and mortar shop. You want your customers to visit you there, and you want them to be able to share their visit with friends. A good example is TheSpace.
On this type of page, you’ll be able to include a map, your open hours and information on parking.
Once you pick a local business page you’ll need to pick a category that most suits your business, fill out your address and contact details, and click “get started”.
Your call to action button will is a “Call now” button.

facebook for business

The “Company, Organisation or Institution” page
Is ideal if you have more than one location, or you don’t want foot traffic to your office. A good example is NES. You can still add a location, but this happens a bit later.
Once you select a Company organisation you’ll need to pick a category from the drop-down, add your page name and click “get started”.

The “Brand or Product” page
This is your best option if you sell through ‘other’ retail outlets. Select this page type if you sell your goods through one or more retailer and/or online stores. A good example is JaneCanSew.
Once you select a brand or product you’ll need to pick a category from the drop-down, add your page name and click “get started”.

The “Artist, Band or Public Figure” page
This type of page is perfect if you’re promoting an event, your art, or you need to promote yourself as an individual. A good example is Amanda Brooks Artist.
Once you select an artist, band or public figure page, you’ll need to pick a category from the drop-down, add your page name and click “get started”.

The “Entertainment” page
Is for businesses that sell ‘entertainment’. It’s good for bookstores, an artist’s tour and entertainment outlets like radio. A good example of this type of page is Cairns Libraries
Once you select an entertainment page, you’ll need to pick a category from the drop-down, add your page name and click “get started”.

3) How to set up your page for success.

facebook for business

Congratulations! You’ve created your business page! Now it’s time to set your page up for success.

With a staggering 56.5% of users accessing Facebook ONLY on mobile devices, it’s important to consider how users will view your page.
TIP: Think about how you use Facebook. Do you do a lot of ‘cruising’ on a device like a smartphone or a tablet? Will your customers do the same? First impressions count.
Facebook wants your page to work well, and appeal to your customers. Just below the cover photo, there’s a “Welcome to your new Page”, making it easy to add the basics.

Add a cover & profile photo:
For a lot of users, your Business page will be the first contact they have with your brand. It’s a good idea to take a bit of extra time to put together your cover and profile pictures.
Your cover and profile images should convey your business brand and purpose. You want to make sure what you use is mostly visual, and don’t jam too much text in there. Remember a picture speaks a thousand words.
Also, your cover image will look slightly more squarish on mobile devices, and more rectangular on desktop. There is a ‘mobile safe’ area, so consider tailoring your cover image to this. For example:

There is a stack of online tools to help you create slick photos (canva.com is fantastic), but you can also keep it simple and use Paint.

4) Update your page settings
You’ll probably want to customise your page settings early on. In the general tab, for example, you are able to turn your page visibility off, while you work on your page.
You can also customise the tabs on your page here. Navigate to edit page, and click on edit template. You can choose from: business, services, venue, restaurant and cafes, shopping, not for profit, politician and standard. Whichever you choose, you’ll be able to edit the tabs below.

TiP: Consider what tabs you’re actually going to use when you open your page. For example, if you’re not planning events; turn the tab visibility to “Off”. This will make your page look less cluttered and easier to navigate. Also consider arranging your tabs in a user-friendly way, for example making your about, shop and services tab at the top.

1800 Call NowNorthern Enterprise Solutions,Website Designer,Manoora,QLD